Senior Interactive Account Manager

Full-time | San Fransisco

The Opportunity

Beyond’s San Francisco Office is looking to hire a seasoned Account Manager to manage Paid Search & SEO – focused account relationships.

Ideal candidates will have 3-4 years’ interactive account management experience, with broad exposure to paid search, landing page development, SEO, and a working understanding of social ad targeting.

Position Overview

As the Senior Account Manager, you will have proven experience working at an online marketing, search marketing agency, or email marketing agency.

Your primary duties will revolve around managing projects, relationships, and client expectations for search-heavy accounts, providing handholding and analysis, and pitching new business.

You will be confident and comfortable talking to clients and have the ability to understand client needs as well as translating “geek speak” search knowledge into a language more familiar to the client. Both analytical and creative, you should have experience with both B2B and B2C clients.

The ideal candidate for this role will be comfortable communicating ideas and change, and will enjoy a sense of ownership over their projects. There are currently no P&L responsibilities associated with this role.

A working knowledge and comfort with Web Analytics tools such as Google Analytics, Coremetrics, WebTrends, or Omniture is essential, but you don’t have to be super-technical or code. Just be very comfortable using analytics tools, pulling together reports and analysis, and explaining reports to clients. A basic working knowledge of SEO concepts and tools is also helpful, but you do not need to be an SEO expert or super-technical.

Responsibilities

  • Client relationship management
  • Strategy development
  • Proposal and pitch deck preparation
  • Working with Web Analytics tools such as Google Analytics or Omniture
  • Explaining basic SEO and PPC concepts to clients
  • Explaining social media ad targeting, development and deployment
  • Monitoring, tracking, and reporting on paid search, SEO, and social media ads including trend analysis
  • PPC & social media copy development

Requirements

  • 4+ years of client relationship management experience
  • 3-4 years of relevant interactive agency experience with strong exposure to PPC and SEO campaigns
  • Self motivated, detail oriented and able to prioritize daily work efficiently
  • Must be comfortable analyzing data and spotting trends
  • Some experience with social media ads (Facebook, LinkedIn, etc), even if it was a test campaign for a friend’s local business.
  • Prior understanding and involvement with large-scale clients and campaigns
  • Some experience creating PPC campaigns is desirable but not required
  • Comfortable performing basic functions with spreadsheet programs
  • Strong coordination skills and an ability to balance delivery dates for multiple clients
  • Excellent communication skills
  • Good PowerPoint skills, from report creation to presentation
  • Good relationship management & communication skills

    • The successful candidate will relish the opportunity to work in an entrepreneurial environment as part of a closely knit team which is focussed on creating a very different type of digital consultancy where data insights lie at the heart of connecting people with content across all digital platforms.

    This is a salaried position with benefits and a bonus scheme. The salary range is from $75,000 – $95,000 based on experience.

    About Us

    Beyond is a new consultancy with offices in NY, San Francisco and London. The consultancy, which already works for a number of blue-chip brands including YouTube, Google, Mimecast, American Express, AMD, Genentech and Cisco will provide a range of services including digital strategy, data analytics, search and digital creative.

    Next Fifteen Communications Group is the holding company for a group of worldwide communications agencies. Between them these businesses have 38 offices in 18 countries. The Group has established itself as a leader in digital public relations and works for global technology names such as IBM, HP, Microsoft, Facebook, Skype, Salesforce and Cisco. Over the last few years the Group`s strategy has broadened to include non-technology clients. This strategy was particularly helped by the acquisition of Lexis Public Relations in 2005 and M Booth in 2009. The Group now works with brands such as Coca-Cola, Whirlpool, TOTAL, Dove, Nokia and the Barclays Premier League.

To apply please send your CV to judith@bynd.com