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Meta
The ‘Beauty’ Of Simple Content Ideas
People always ask me to tell them what I think is the “COOLEST,” most “VIRAL” brand content. Then they’re always shocked when I list the simplest of ideas — single-action apps, info-graphics, contests, punchline media (short funny videos or cleverly written list-posts). Continue reading
Be “More Than Friends” With Your Consumers
The internet is one giant real-time playground where the popular kids still rule the school. And if you’re not friends with those kids, prepare to eat your lunch alone. Continue reading
5 Comments
Categories: Brand Value, Earned Media, Loyalty, Social Media
Tags: community, content, friends, relationships, ror, unfriending
RootsTech: Family History Meets Technology
RootsTech is a completely new conference focused on bringing technologists and genealogists together to synthesize new innovations and solutions for family history research. Continue reading
Kenneth Cole’s Social Mistake
We work with brands to create and communicate their voice. Part of this learning process also involves understanding that this commitment of resources to social media is no longer an “also-ran” in marketing budgets. Continue reading
1 Comment
Categories: Brand Value, Mainstream Media, Social Media
Tags: @kennethcole, bad tweets, epic fail, ethics, journalism, kenneth cole, Social Media
Thankfulness And Giving Back
In our short time since launching Beyond, we’ve had quite a lot to be thankful for — smart and engaged clients, challenging and rewarding projects, and tremendously hard-working coworkers. We’re also thankful for our growing audience of supporters, who have … Continue reading
BWE10, or: How I Learned To Stop Worrying And Love The BlogWorld
I have to admit; I was wary of the BlogWorld Expo at first. You’d think that someone who created her first web site in 1995 would have been to hundreds of blogger conventions and meet-ups by now, but the truth … Continue reading
2 Comments
Categories: Earned Media, Events, Mainstream Media, Social Media
Tags: BlogWorld Expo, CRM, Ford, Kodak, mBooth, Pepsi
Sharing Is The New Controlling
These days, the people who are still holding tightly to the reigns of control are being left behind. Continue reading