Helping Tell Facebook’s Sustainability Story

Posted on March 16, 2012 by Matt Basford

Today we are proud to unveil a new website for Facebook that brings to life their deep commitment to sustainability: http://newsroom.fb.com/sustainability.aspx#. Beyond worked with Facebook to develop this visual story by addressing this project from a few different angles. First, … Continue reading


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Categories: Beyond Team, Digital, Next15, Social Media
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The Evolution of Marketing on Facebook

Posted on February 29, 2012 by Matt Basford

For the vast majority of Facebook’s 850 million users, when they arrived on Facebook.com today, it was just another day. But, for the small minority of marketers who rely heavily on Facebook, today marked a series of significant changes to … Continue reading


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Categories: Digital, Earned Media, Earned Media Optimization, General, Social Media
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Industry Thought Leaders Weigh in on the “Future of Sharing” as Social Media Week Kicks Into High Gear

Posted on February 15, 2012 by Matt Basford

At Social Media Week around the globe, Beyond is releasing the findings of a new study called the “Future of Sharing.” We surveyed 2059 consumers about their attitudes towards some of the emerging sharing trends to better understand what the … Continue reading


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Categories: Analytics & Measurement, consumer insights, Events, Next15, SMWSF, Social Media
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The Two Extremes of the Airline Industry

Posted on November 29, 2011 by Matt Basford

In the last 24 hours, a few interesting things have happened in the airline industry, but none of it should come as a surprise. Rather, the somber reality that American Airlines is filing for bankruptcy, and conversely the daring move … Continue reading


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Categories: consumer insights, Corporate, Creative & Development, Customer Satisfaction, Digital, Loyalty, Next15