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Beyond the Gap
If you are a typography, logo design or branding junkie, you are well aware that Gap recently launched a redesigned logo on their website. I will spare you my judgment, however few have been so kind to the brand in … Continue reading
Case Study – The ROI of Earned Media Coverage for an E-Commerce Service
We were recently asked to explore the relationship between a client’s media coverage and the traffic to their consumer facing web site, to see how effective their PR efforts were in driving revenue-producing traffic. We also looked at their closest … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling
Tags: consulting, data, messaging, Modeling, PR, Public Relations, ROI, sales, search engine optimization, SEO, site visits, strategy, Web Analytics, website