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10 Steps To Becoming a Successful B2B Brand Publisher
It was back in 2005 when Tom Foremski first started talking about the idea of Every Company is a Media Company (EC=MC). Six years on there are some great examples of consumer brands becoming publishers, such as Nowness from Louis Vuitton, … Continue reading
Beyond Reveals the “Future of Sharing” at Social Media Week San Francisco, London and New York
In November of 2011, we conducted a research study to better understand the modern social consumer, which we called the “Science of Sharing.” In essence, we wanted to use data to reveal exactly how social channels influence the way consumers … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, SMWSF, Social Media
Tags: Future of Sharing, smw12
San Francisco’s Biggest Ever Social Media Week Kicks Off Over 100 Free Events
Welcome to San Francisco and the Bay Area’s largest ever Social Media Week which starts this morning at 8am PT.
Our theme for all the events is Shareonomics: The Growth of the Sharing Economy. With over 100 events taking place across San Francisco and the greater Bay Area, there is almost too much to choose from. So, we thought we would pull together a summary for you. Continue reading
Are Facebook’s New Social Apps Going To Create A Sharing Backlash?
Yesterday we saw Facebook build on its announcement from F8, when it first revealed the Spotify social app, and introduced the concept of consumers publishing actions such as “listening,” “watching,” and “reading” and to sit alongside the “like.” It has now announced … Continue reading
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Categories: consumer insights, Next15, SMWSF, Social Media
Tags: Facebook, Future of Sharing, Science of Sharing, smwsf
Two Great Examples Of Brands Rewarding ‘High Sharers’
Last month, we released a study, entitled the Science of Sharing. The findings, reported in Mashable among other places, showed that people who were classified as ‘High Sharers’ were three times more likely to recommend a product to a friend. … Continue reading
iAds: Present, Past and Future
Mobile advertising (that is, advertisements that appear on mobile devices) can seldom be described as “interesting.” More often than not, like their compatriots on other media, mobile ads are seen as a nuisance and otherwise lack a certain amount of … Continue reading
Hyper Local ‘Groupon Now!’ Deals Fail To Ignite Consumer Interest [infographic]
Last week we released an infographic at the GeoLoco conference in San Francisco. The data from Yipit shows that the growth of Groupon Now! has stalled. Since its launch five months ago, the average weekly growth rate has gone from 37% in June to an … Continue reading
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Categories: Analytics & Measurement, Beyond Team, consumer insights, Digital, Next15
Tags: GeoLoco, groupon, Groupon Now, Infographic
The Start of Social Marketing: Let the Fun Begin
On September 7th, a study was released that showed over the next five years, CMO’s expect to increase the percentage of their marketing budget spent on social media from the current 7.1% to 17.5%. B2C companies expect to increase spend … Continue reading
Three Takeaways for Brands from Our Social-Loco Study
The opportunity for brands to bring together the right motivations, on the right platform in a way that is hyper local and connect with people in totally new ways is huge. The question is how quickly will people’s privacy boundaries expand. Continue reading
The Reality Behind the “Check-In” Hype
Some surprising results from research regarding location-based technology for Social-Loco 2011. Continue reading
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Categories: consumer insights, Portfolio, Social Media
Tags: Facebook, groupon, location-based apps, social location, Social Media