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Monthly Archives: February 2012
The Evolution of Marketing on Facebook
For the vast majority of Facebook’s 850 million users, when they arrived on Facebook.com today, it was just another day. But, for the small minority of marketers who rely heavily on Facebook, today marked a series of significant changes to … Continue reading
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Categories: Digital, Earned Media, Earned Media Optimization, General, Social Media
Tags: Advertising, Facebook, fMC, Google
The Circle is Now Complete…
Finally its over. After nearly a year of working in my spare time, the third and final Star Wars Iconoscope is finished and has now been spreading its way around the web like a nerdy virus for the past week. … Continue reading
Future of Sharing London
Beyond London hosted an event for Social Media Week on the Future of Sharing, which won Event of Week SMW12. The event was a full house with well over 110 attendees pushing the panel at every given opportunity for their thoughts on how … Continue reading
Beyond Reveals the “Future of Sharing” at Social Media Week San Francisco, London and New York
In November of 2011, we conducted a research study to better understand the modern social consumer, which we called the “Science of Sharing.” In essence, we wanted to use data to reveal exactly how social channels influence the way consumers … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, SMWSF, Social Media
Tags: Future of Sharing, smw12
Experience Mapping at Beyond: Users’ Perceptions of Current and Future Sharing
In addition to collecting survey data on consumers’ behaviors on social media sites, Beyond also conducted an experience mapping project. We invited local Bay Area participants to our offices in early February 2012 to tell us how they use social … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, Social Media
Tags: experience mapping, Future of Sharing, research
Industry Thought Leaders Weigh in on the “Future of Sharing” as Social Media Week Kicks Into High Gear
At Social Media Week around the globe, Beyond is releasing the findings of a new study called the “Future of Sharing.” We surveyed 2059 consumers about their attitudes towards some of the emerging sharing trends to better understand what the … Continue reading
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Categories: Analytics & Measurement, consumer insights, Events, Next15, SMWSF, Social Media
Tags: Future of Sharing, smw12, smwsf
Countdown to the London “Future of Sharing” event at SMW
SMW kicked off today across 12 cities globally. We are super excited for our event in London which is now sold out. For those of you lucky enough to be coming we have a slight panel change. Michael McClary has … Continue reading
San Francisco’s Biggest Ever Social Media Week Kicks Off Over 100 Free Events
Welcome to San Francisco and the Bay Area’s largest ever Social Media Week which starts this morning at 8am PT.
Our theme for all the events is Shareonomics: The Growth of the Sharing Economy. With over 100 events taking place across San Francisco and the greater Bay Area, there is almost too much to choose from. So, we thought we would pull together a summary for you. Continue reading
Making the Most of Social Media Week San Francisco
As we rapidly approach SMWSF, we thought it’d be a good idea to share some advice on how to make the most out of this event-filled week. 1. Register, register, register! Events are filling up quickly, so the most important piece of … Continue reading
The Future of Sharing – London SMW Event
Social Media Week kicks off next week and the Beyond London office are proud to be hosting an event focussed around “The Future of Sharing”. You can register for a complimentary ticket here It has been well documented that online … Continue reading