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Monthly Archives: November 2011
iAds: Present, Past and Future
Mobile advertising (that is, advertisements that appear on mobile devices) can seldom be described as “interesting.” More often than not, like their compatriots on other media, mobile ads are seen as a nuisance and otherwise lack a certain amount of … Continue reading
The Two Extremes of the Airline Industry
In the last 24 hours, a few interesting things have happened in the airline industry, but none of it should come as a surprise. Rather, the somber reality that American Airlines is filing for bankruptcy, and conversely the daring move … Continue reading
Science of Sharing: 7 Types of Sharers
We just wrapped up our Science of Sharing event in London this evening. This event was the culmination of research by Beyond, Lexis, M Booth and Redshift all Next Fifteen Communications companies. How has social media changed the way consumers make purchase decisions? We asked … Continue reading
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Categories: Analytics & Measurement, Beyond Team, consumer insights, Creative & Development, Digital, Events, Next15, Social Media
Tags: Infographic, Science of Sharing, UK
New Team Member Introduces Himself
Hello! I’m Michael Tempest, a web designer from the Midlands who recently joined the Beyond team and thought I would say howdy. I have been working in the industry for around 5 years now as a Front End Developer / … Continue reading
The Science of Sharing: An Inside Look at the Social Consumer
Last month we wrapped up our Science of Sharing event in New York, and we’re very much looking forward to our UK event later today. The US event was the culmination of research by Beyond, M Booth and Lexis, all … Continue reading
New Starter Introduces Herself
Hi I’m Lauren Abrams, I have just jumped on board the Beyond ship and would like to take the opportunity to introduce myself. I am a fun loving scouser (a red) with a passion for fashion and all things digital. … Continue reading
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Categories: Beyond Team, Beyond Team, Creative & Development, Digital, Portfolio, Social Media
Interests Define You – Your Friends & Followers Do Not
Our friends have a lot to say, our followers carefully craft each 140 character post, but how much of it is relevant to us? And how much time and effort is spent trying to find that nugget that resonates with … Continue reading
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Categories: Digital, Next15, Social Media
Tags: fork.ly, meeps, pinterest, turntable.fm, wikia
Beyond Social Media Analytics — Getting to Consumer Insights
I was at Business Insider’s Social Media Analytics conference last week, and it’s always edifying to hear how the client side talks about the challenges and importance of data and meaningful analysis around social media. Being at the receiving end … Continue reading
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Categories: Analytics & Measurement, Brand Value, consumer insights, Next15, Social Media
Mashable Awards 2011: Please Vote!
The 5th Annual Mashable Awards, presented by Buddy Media, are open for nominations. Companies, people, sites, games, apps or gadgets can be entered for a Mashable Award. We have decided to nominate the following: Rodan + Fields: Age-O-Meter App Category: … Continue reading
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Categories: Beyond Team, Digital, Next15
Tags: Awards, Beyond, fair trade, Mashable Awards, rodan and fields
Google Plus Launching for Brands: Possibilities & Opportunities
Good news for brands and fans everywhere– Google+ will be publicly launching Pages for business and brands. We’ve been happily enjoying Google+ here at Beyond, both internally and in our own lives as a way to share information with our friends … Continue reading
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Categories: Digital, Next15, Social Media
Tags: engagement, G+, Google, google plus, Hangouts, opportunities, Social Media