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Monthly Archives: February 2011
Beyond Digest: February 2011
On our minds for the month of February: YouTube Adblitz, Age-O-Meters, advertising vs. PR, RootsTech, surviving the zombie apocalypse, gaining real customer insights, Star Wars: Episode IV, DreamTeachers, and much more. Continue reading
Why You Should Be Going Beyond Sentiment – and How NPS Can Help Get You There
While perceptions are incredibly important in terms of influencing people’s buying behavior, we feel it is also important to understand how perceptions shape loyalty. Continue reading
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Categories: Analytics & Measurement, consumer insights, Customer Satisfaction, Social Media
Tags: metrics, net promoter score, nps
How do I rearrange complex algebraic formulae?!?!
Today the Dream Teachers competition has launched in the UK and entries are now being accepted! Beyond has worked with Google to deliver this innovative educational programme that aims to showcase and praise the wealth of teaching talent that we … Continue reading
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Categories: Creative & Development, Portfolio, Social Media, Video
Tags: Channel, contest, Google, inspiration, Jamie Oliver, London, YouTUbe
“I have a bad feeling about this…”
In my spare time I illustrate and design all sorts of weird and (mostly) geeky stuff and then try to spread some if about on the interwebnet. Usually my combined clickthrough rating is in the low 10s (and that includes … Continue reading
Viva la Community Manager!
I will admit that when he unveiled this, my face almost got locked in the attempt to simultaneously arch my eyebrow and roll my eyes at the same time. It didn’t help there was a picture of kittens cuddling. Continue reading
There Really Is No Difference Between Advertising and PR Anymore
Having worked in a PR agency environment for 20 years and having lost out to ad agencies around web 1.0, I suddenly thought that maybe ad agencies have moved into the listening space and are doing things differently, or worse still, doing it a lot better. Continue reading
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Categories: Analytics & Measurement, Events, Social Media
Tags: Advertising, BuddyMedia, GMD Studios, JWT, PepsiCo, PR, Radian6
RootsTech: Family History Meets Technology
RootsTech is a completely new conference focused on bringing technologists and genealogists together to synthesize new innovations and solutions for family history research. Continue reading
Breaking Down the Wall to Gain Real Customer Insights
The threat of the Internet’s balkanization by social media platforms like Facebook and YouTube was something people started predicting years ago; with the implication for PR and marketing that it meant we got cut off from our data sources for … Continue reading
YouTube Adblitz
This year, Adblitz was YouTube’s first ever program to have optimized versions for both mobile and GoogleTV, as well as PC. Continue reading
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Categories: Creative & Development, Mainstream Media, Portfolio, Social Media, Video
Tags: adblitz, Channel, contest, Google, Social Media, super bowl, Video, YouTUbe