We’ve just finished a digital campaign for Amadeus called the Gold Rush 2020. The aim of this campaign was to drive traffic and downloads to the research report they created with Epoch PR and Oxford Economics. We undertook a three stage process; identify influential sites for the travel and technology sector, create visual content which would stimulate conversation and support this with natural and paid search.
The team decided that the best way to highlight the content from the report was through an infographic which we launched through the blog which shows a picture of global travel at a glance.
Through a bit of targeting, this was picked up by key digital sites we targeted such as The Economist.
As a result of these posts and more importantly the links given to the Amadeus web site, the traffic to the corporate blog has increased (up 400% in one day alone) and the support from the search engine marketing campaign has meant that the downloads of the main report have continued well past the original media launch and still do.