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Monthly Archives: October 2010
All is Fair in Love and Costume Parties
Just like siblings in any family, we at Beyond like to engage in friendly competition with the other Next Fifteen agencies. Whether it’s an epic Ping-Pong match in the kitchen or growing a mustache for the Movember PR/communications Agency Challenge, … Continue reading
When Social Games Do Not Run Smoothly
Last Friday 22nd October at 18.00GMT the Nike Grid opened in London. No this isn’t the new and improved NikeTown, Oxford Circus (which is radically behind schedule incidentally) it is a social running game that takes influence from FourSquare and … Continue reading
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Categories: Creative & Development, Social Media
Tags: creative, London, Nike, social game
Beyond Weekly Digest 4
On our minds for the week of 10/18-10/23: UK Facebook Developers Garage, the future role(s) of Chief Conversation Officers and Chief Marketing Officers, and the 2010 BlogWorld Expo. Continue reading
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Categories: Creative & Development, Earned Media, Mainstream Media, Roundup, Social Media
BWE10, or: How I Learned To Stop Worrying And Love The BlogWorld
I have to admit; I was wary of the BlogWorld Expo at first. You’d think that someone who created her first web site in 1995 would have been to hundreds of blogger conventions and meet-ups by now, but the truth … Continue reading
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Categories: Earned Media, Events, Mainstream Media, Social Media
Tags: BlogWorld Expo, CRM, Ford, Kodak, mBooth, Pepsi
Two Into One Does Not Go: Welcome To the Chief Conversation Officer
David Hargreaves writes, “…in the medium term, two distinct roles for the CCO and CMO will cease to exist and they will morph into one role…” Continue reading
Hungry for Data!
Last night the Creative and Development team from Beyond’s London office made it along to the Facebook Developer Garage monthly meet in East London. Along with the free beer and pizza, were a few guest speakers giving some great insight … Continue reading
Beyond Weekly Digest 3
On our minds for the week of 10/9-10/15: design inspiration, control issues, social media metric trends, crowd accelerated content, and HTML5. Continue reading
HTML5: Explanation and Relevance
HTML 5 has turned into a buzz word. Twitter, Facebook, blogs and news articles have been trending HTML5 over the last few months. So what exactly is HTML5 and how is relevant to you? HTML5 is the updated version of … Continue reading
Crowd Accelerated Content
There is an interesting video of Chris Anderson talking at TED where he coins the term Crowd Accelerated Innovation, (you’ve probably read about this – his first talk at TED), where he predicts that video will dominate the internet in … Continue reading
Sharing Is The New Controlling
These days, the people who are still holding tightly to the reigns of control are being left behind. Continue reading