In this program, YouTube and L’Oreal Paris leveraged the immense popularity of beauty gurus on YouTube by aggregating their content into one channel. Beyond’s Creative and Build team created the program identity and designed the channel which included a custom product carousel built in flash. The product carousel was updated on a bi-monthly basis with a new line of products and has maintained a 10% interaction rate throughout the program. The program itself has been the most successful YouTube program of it’s kind to date.
Hosted on the cloud using Google’s App Engine, the channel had detailed Google Analytics tracking to ensure full statistical reporting was available.
http://www.youtube.com/destinationbeauty
*This work was produced by Type3 Limited, now part of Beyond.