This project aimed to break a record by bringing together the worlds longest online Mexican wave. The South African Wave promotion by Sony Ericsson ran in the lead up to and during the 2010 football World Cup.
Users were encouraged to record or upload a wave which was then “stitched” together with other users videos to create the wave. Buzz was generated by a country leader board and great prizes on offer for those submitting a wave.
The site was hosted on both Sony Ericsson.com and on the Sony Ericsson Facebook page and was created in partnership with Reality Digital and integrated into their Opus platform.
To learn more about Reality Digital’s Opus platform call: +1 415 644 4600 or +44 (0) 2031 785883 EMEA.
*This work was produced by Type3 Limited, now part of Beyond.