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Monthly Archives: September 2010
Seth Duncan to Speak At e-Metrics Marketing Optimization Summit
If you are attending the e-Metrics Summit next week, make sure to catch our Research and Development Director for Analytics, Seth Duncan, who will be on the Social Media Metrics Framework Faceoff Panel moderated by Shonali Burke, Principal of Shonali … Continue reading
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Categories: Analytics & Measurement, Events, ROI & Modeling, Social Media, Web Analytics
Tags: analytics, social media measurement
The Me in Social Media: Why Selfishness is the New Helpfulness
Mad Men‘s Don Draper, a character of carefully woven secrets and deceptions, would find the time in which we live frightening and confusing. It’s a time where people share both their sundry and intimate life details daily on multiple public … Continue reading
Is It Time To Turn Off Your Web Site?
Last week we took part in a pitch for a brief to build a web site for a consumer company that has an extensive online product catalogue but which sells through retail. Half way through the pitch (which was specifically to build a web site) the head of marketing asked, do we really need a web site, anyway? Continue reading
OK Go: White Knuckles goes Viral
OK Go, a Grammy award-winning rock band from Chicago, released a new music video on Monday. The song “White Knuckles” is on their newest album, Of the Blue Colour of the Sky. The video received 1 million views in the … Continue reading
Facebook Phone Future Possibility?
TechCrunch released a story this weekend that has stirred up quite the controversy on blogs, Twitter, and Facebook, the latter being the centre of the conversation. In a post dated 19 September, with 4,700 tweets and 2,500 Facebook likes by … Continue reading
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Categories: Creative & Development
Tags: Facebook, phones, social networking, TechCrunch
Beyond Analytics is a Finalist for the PRNews Best Digital Listening Program Award
PRnews announced last month that a Beyond Analytics Social Media Influencer Identification report is a finalist for their “Best Digital Listening Program” award. The study was commissioned by j2 communications for its digital voice services product eVoice. With sales of … Continue reading
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Categories: Analytics & Measurement, Mainstream Media, Social Media
Tags: analytics, award, eVoice, influencer, PRNews
Beyond Supports Byte Night
Every year the IT industry group together to support Action for Children at the ‘Byte Night’ event – where hundreds of teams spend a night exposed to the elements by sleeping rough to raise awareness for the charity’s work. Beyond … Continue reading
Beyond delivers its first project for Google in the UK!
We’ve spent the last month working with the Creative Labs team at Google in the UK to create their new Zeitgeist site. The Background: Google Zeitgeist events have been occurring since 2006, with annual conferences across Europe and the US. … Continue reading
Is It Time To Turn Off Your Web Site?
Last week we took part in a pitch for a brief to build a web site for a consumer company that has an extensive online product catalogue but which sells through retail. Half way through the pitch (which was specifically … Continue reading
The Two Key Ingredients Behind The Old Spice Adverts (And Hopefully Our Success)
Today marks the end of one journey and the beginning of another: Beyond, NextFifteen’s new digital consultancy. We are officially merging Type3, a digital agency with offices in San Francisco and London; Context Analytics, Next Fifteen’s measurement and analytics business; … Continue reading