This is our first installment of an on going series . Other media research and measurement companies also post very good “stories of the week”, but we rarely see any that focus solely on issues of marketing and PR measurement.
Trust in mainstream media has stabilized
A recent Gallop Poll found that only 25% of adult have “a great deal” of trust in mainstream newspaper and broadcast news. Although the number sounds low, it has remained at exactly this low level for three straight years. This trend might not last for long though, because it appears that a generation of 18-29 year-olds have significantly greater trust in newspapers than older Americans (49% report “a great deal” of trust compared to only 16% of 30-49 year-olds).
Predictive analytics are becoming more commonplace in social media ROI measurement
This Interbrand post describes how some companies are moving beyond Excel spreadsheets to advanced statistical analysis to predict how social media campaigns will influence customer behavior.
ShareThis now offering “click-through” analytics reports
ShareThis, a popular “all in one” tool for tracking links to stories in social media sites, such as Twitter and Facebook, now offers “reach” analytics reports. These new reports provide a rough measure of how often people actually click on a shared link. According to ShareThis, over half of all clicks on shared links come from Facebook and e-mail.
Final Barcelona “principles” released
AMEC and the IPR released a final version of the “Barcelona Principles for PR Measurement” last month. Nothing particularly new here. The principles essentially say that AVE’s should be used with extreme caution, business “outcomes” should be measured, and that it is possible to conduct research on social media.
Oil spill takes up 22% of U.S. news coverage
The Pew Research Center released a report showing that the BP oil spill accounted for over 1/5th of all U.S. media coverage during the 100 days between April 20th and July 28th. The number of Oil-Spill stories far-surpassed coverage on the economic crisis (12% of news share) and the 2010 elections (6% of news share).