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Monthly Archives: April 2010
Why Analytics Companies Should Stop Focusing On "Accuracy" In Automated Sentiment Analysis
Discussions on automated sentiment analysis “accuracy” are starting to border on the bizarre. In the past couple of weeks, I’ve read claims that SAS’s new tool can identify sentiment “better than most humans”. Just a few days later, I read a post this week claiming that ”sentiment analysis [is] best done … Continue reading
Why Earned Media Optimization Belongs in your Digital Marketing Toolbox Along with SEO and Ad Optimization
Most marketers have by now figured out how to use search engine optimization and ad placement optimization to yield better results from their digital marketing efforts. But they are missing a third tool to help them get the best results. … Continue reading