Monthly Archives: March 2010

Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach

Republished From Institute For Public Relations Conversations Digest // “What do web analytics have to do with public relations?” It’s a good question, given that web analytics are most often used by SEO professionals and online marketers to track visitors … Continue reading


Leave a comment
Categories: Analytics & Measurement, ROI & Modeling, Social Media, Web Analytics
Tags: , , , ,