Monthly Archives: January 2010

Earned Media Spend Really Can Compete With PPC Spend

Posted on January 28, 2010 by David Hargreaves

I have spent over twenty years in the PR industry and ever since I joined the industry as a little science graduate, I have always had a fascination we with how we can better measure the success of our work. … Continue reading

3 Comments
Categories: Analytics & Measurement, Uncategorized
Tags: Data Mining, Digital PR, Earned Media, PR Measurement and Evolution, Project Metal, Real Value

The Latest Chapter in the Great AVE Debate

Posted on January 21, 2010 by Seth Duncan

I love debates about measurement best practices, so I was thrilled when I saw that the Institute for Public Relations published a paper by Angela Jeffrey and colleagues supporting the use of “weighted media costs” as a replacement for Advertising … Continue reading

2 Comments
Categories: Analytics & Measurement, Uncategorized
Tags: Advertising Value Equivalence, AVE, Google PageRank, PR Measurement, PR Metric, Predict Business Outcomes, Weighted Media Costs

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Monthly Archives: January 2010

Earned Media Spend Really Can Compete With PPC Spend

The Latest Chapter in the Great AVE Debate

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