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Monthly Archives: November 2009
What PR Professionals Need To Know About Web Analytics
[This post is from a guest post we contributed to Text 100's blog Hypertext earlier today, reposted here for those who missed it over at Hypertext] If your reaction to the headline was, “what on earth does Web analytics have … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling, Social Media, Web Analytics
Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics
Our Research Featured in PRSA’s PR Strategist
Our research on how PR contributes to brand value is featured in PRSA‘s latest Public Relations Strategist. In her article, Text100 CEO Aedhmar Hynes presents evidence from our research and other case studies suggesting that PR is often more effective … Continue reading
Is Mainstream Media Really Less Relevant?
I saw a provocatively titled post on the PRSA website yesterday, called, “Analog vs. Digital: Traditional Media Fights to Remain Relevant“. Like everyone else, I’ve seen a lot of these stories lately and it seems that mainstream media has been … Continue reading
Is PR Ready for the Digital Analytics Revolution?
Communications professionals are becoming increasingly savvy about digital media, but far too few companies take the opportunity to tie their PR efforts to business outcomes that can easily be measured through web analytics (e.g., website traffic, new business leads, white paper downloads, online … Continue reading