Monthly Archives: October 2009

Upcoming Presentation at IPR Measurement Summit

If you’re attending the IPR Measurement Summit, make sure to check out our talk on web analytics and PR strategy: http://www.instituteforpr.org/education/som_program_content1 // //


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Categories: Analytics & Measurement, Earned Media Optimization, Web Analytics
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Companies Are Starting To Realize That Analysts, Not Software, Drive Insights

Forrester and Google announced the results of their study on trends in enterprise web analytics yesterday and the results suggest that companies are starting to realize that analysts, not software, produce useful insights. The study, which surveyed the web analytics … Continue reading


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Categories: Analytics & Measurement, Mainstream Media, ROI & Modeling, Social Media, Web Analytics
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