Daily Archives: July 29, 2009

On Building Brand Value and Emotional Loyalty Through Communications Strategy

Posted on July 29, 2009 by Nils Mork-Ulnes

The topic of emotional loyalty has been a topic of interest for us for a while, as it gives tantalizing clues to decoding what it is about certain brands that give them a halo effect in media coverage, and how … Continue reading

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Categories: Analytics & Measurement, Brand Value, Customer Satisfaction, Loyalty, Mainstream Media, ROI & Modeling
Tags: Apple, Brand Loyalty, Emotional Loyalty, Energized Differentiation, Halo Effect, Intangible Value, Market Share, Marketing Strategy, PR Strategy, Share of Voice

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Daily Archives: July 29, 2009

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