Monthly Archives: July 2009

On Building Brand Value and Emotional Loyalty Through Communications Strategy

Posted on July 29, 2009 by Nils Mork-Ulnes

The topic of emotional loyalty has been a topic of interest for us for a while, as it gives tantalizing clues to decoding what it is about certain brands that give them a halo effect in media coverage, and how … Continue reading

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Categories: Analytics & Measurement, Brand Value, Customer Satisfaction, Loyalty, Mainstream Media, ROI & Modeling
Tags: Apple, Brand Loyalty, Emotional Loyalty, Energized Differentiation, Halo Effect, Intangible Value, Market Share, Marketing Strategy, PR Strategy, Share of Voice

The World’s Most Engaged Brands and How to Interpret Correlational Data

Posted on July 21, 2009 by Nils Mork-Ulnes

We were curious to read the recently published study correlating social media engagement and financial performance for the world’s 100 most valuable brands (per Interbrand), published by the Altimeter Group and WetPaint, since it covers an issue we are particularly … Continue reading

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Categories: Analytics & Measurement, ROI & Modeling, Social Media
Tags: Bottom Line, Brand Value, Correlation, Financially Successful, measurement, Media Engagement, Revenue Growth, Social Media, Successful Brands

How Does Earned Online Media Stack Up To Google AdWords

Posted on July 16, 2009 by Seth Duncan

We recently completed an ROI study for a client, tying online media analysis (e.g., sentiment, key message penetration, product mentions, etc.) to their web analytics. I thought I would share a really top-level finding here, showing that many types of … Continue reading

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Categories: Analytics & Measurement, Earned Media Optimization, Mainstream Media, ROI & Modeling, Social Media, Web Analytics
Tags: Mainstream Media, Online Media Analysis, Paid Search, Traffic

Traditional News Outlets Still Beating Blogs to the Punch 96.5 Percent of the Time

Posted on July 15, 2009 by Perrin Doniger

So says a new study examining traditional news and blog coverage of the 2008 presidential election. Researchers at Cornell used computer algorithms to identify, track, and pinpoint the origin of repeated phrases on 1.6 million mainstream media sites and blogs. … Continue reading

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Categories: Analytics & Measurement, Mainstream Media, Social Media
Tags: Blog, Cornell, Hot Air, Mainstream Media, Meme, Michael Jackson, New York Times, Social Media, Talking Points Memo, Twitter

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Monthly Archives: July 2009

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