-
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- July 2009
- June 2009
- May 2009
- March 2009
-
Meta
Monthly Archives: March 2009
New Study Finds That Media Prominence Predicts Brand Value Better than Ad Spend for High Involvement Brands
Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, and R&D, public relations has been one of the least studied and understood. We recently conducted a study to take … Continue reading
Leave a comment
Categories: Analytics & Measurement, ROI & Modeling
Tags: Advertising, analytics, Brand, Brand Value, Interbrand, Modeling, Public Relations, ROI, Statistics, Web Analytics
Case Study – The ROI of Earned Media Coverage for an E-Commerce Service
We were recently asked to explore the relationship between a client’s media coverage and the traffic to their consumer facing web site, to see how effective their PR efforts were in driving revenue-producing traffic. We also looked at their closest … Continue reading
Leave a comment
Categories: Analytics & Measurement, ROI & Modeling
Tags: consulting, data, messaging, Modeling, PR, Public Relations, ROI, sales, search engine optimization, SEO, site visits, strategy, Web Analytics, website