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Yearly Archives: 2009
What PR Professionals Need To Know About Web Analytics
[This post is from a guest post we contributed to Text 100's blog Hypertext earlier today, reposted here for those who missed it over at Hypertext] If your reaction to the headline was, “what on earth does Web analytics have … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling, Social Media, Web Analytics
Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics
Upcoming Presentation at IPR Measurement Summit
If you’re attending the IPR Measurement Summit, make sure to check out our talk on web analytics and PR strategy: http://www.instituteforpr.org/education/som_program_content1 // //
The World’s Most Engaged Brands and How to Interpret Correlational Data
We were curious to read the recently published study correlating social media engagement and financial performance for the world’s 100 most valuable brands (per Interbrand), published by the Altimeter Group and WetPaint, since it covers an issue we are particularly … Continue reading
Traditional News Outlets Still Beating Blogs to the Punch 96.5 Percent of the Time
So says a new study examining traditional news and blog coverage of the 2008 presidential election. Researchers at Cornell used computer algorithms to identify, track, and pinpoint the origin of repeated phrases on 1.6 million mainstream media sites and blogs. … Continue reading
Iran, Twitter and the Future of Media
By now, it seems like everyone is familiar with the fact that while CNN was broadcasting Sarah Palin’s spat with Letterman, something was happening on Twitter last Friday. Over the weekend that followed, Twitter became a key channel of information … Continue reading
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Categories: Analytics & Measurement, Social Media
Tags: Ahmadinejad, cnn, Election, Iran, letterman, media, Moussavi, palin, Protests, revolution, Social Media, Twitter
Most Influential Blog Series: The Full Report
Today we bring you the full Power 50 Blog report. When my colleagues at Context Analytics and I set out to conduct this study, we wanted to provide PR professionals with research that would help them navigate the blogosphere by … Continue reading
Case Study – The ROI of Earned Media Coverage for an E-Commerce Service
We were recently asked to explore the relationship between a client’s media coverage and the traffic to their consumer facing web site, to see how effective their PR efforts were in driving revenue-producing traffic. We also looked at their closest … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling
Tags: consulting, data, messaging, Modeling, PR, Public Relations, ROI, sales, search engine optimization, SEO, site visits, strategy, Web Analytics, website